Joe Locke

Growing up in Salisbury, MA, Joe Locke’s parents stressed the importance of education and had high hopes that he would follow in his father's footsteps and attend Boston College. However, that plan changed because Joe felt there was something much bigger out there for him. So, he decided to move clear across the country to Southern California ready and eager to find opportunity.

While Joe took to the sun and fun of the west coast very well, the most significant thing that happened to him was his introduction to the direct selling industry. Joe got so excited and motivated by what he saw that he spent the next ten plus years working diligently to become not only one of the top producers in the company but, also, solidifying himself as one of the very best sales trainers. It was evident that Joe's real passion was for training, coaching and helping people to grow both financially and personally. Joe has since trained hundreds of thousands of individuals in the direct selling industry, as well as private corporations, generating remarkable success story after success story of people who continually credit Joe for their success. Joe is currently the national sales trainer for a highly regarded direct sales company.

Finally, not only does Joe possess the documented success and experience, but his unique talent of combining education and entertainment makes him a natural fit for Pure EdgeUtainment. Gregg Amerman says, “Joe was born to be an EdgeUtainer; it’s in his blood and we are proud to have him on our team and helping us wake people up one person at a time!”